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Engagement Report

Last Updated: Apr 18, 2017 02:17PM EDT
After you publish an achievement, we recommend logging into your Merit account to view your Engagement Report. Merit has robust analytics built right in, making it easy to show how you're generating measurable attention for your institution.

Achievement snapshot

At the top of your engagement report you will find an Achievement Snapshot. This powerful data summarizes your student activity as well as the activity of new audiences like family and friends:

Here you'll see some statistics about this achievement, including the total number of students involved, how many times your stories were viewed on Merit (total page views) and how many times your audience interacted with this achievement (*total actions).

  • Total Actions: the combined total of students visiting their page, sharing content or making changes to their Merit pages as a direct result of this achievement 

Merit makes it easy to share engagement reports with colleagues, leadership, and internal stakeholders that do not have a Merit account. Clicking on the "Share" link in the upper right corner of your engagement report will open up a light box:


Social Media Engagement

Merit captures the social media actions for each achievement you publish. This data is organized in a highly consumable format. With one quick scan you can measure social sharing and audience activity in social networks like Facebook, Twitter, LinkedIn, and more: Interactions

Your engagement report provides details about how this story performed on Merit. Here you will information about how many students claimed or customized their Merit page as a result of this achievement. 

Your engagement report also shows you the open and click-through rates for both students and parents.

  • Open Rate: The percentage of recipients who opened the achievement email
  • Click Rate: The percentage of recipients followed a link in the achievement email and viewed the story online

Local Media Reach

If this achievement was sent to the media as press releases, Merit summarizes these deliveries in the local media section of your engagement report:

  • Newspapers: The total number of newspapers that received press releases
  • Postal Codes: The sum of all of the postal codes in each paper's coverage area

You can also use the Local Media Reach section to search and view the press release emailed to a specific paper. Type the paper name into the search field, locate the paper from the list, and click "View Release." A light box will appear with the press release that paper received:

This feature is very useful when a paper claims they did not receive the release. You can quickly search for the release and resend it.

Local Government Connections

If this achievement was also emailed to local government representatives, you'll see information about those connections at the bottom of your engagement report. 

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