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Engagement Report

Last Updated: Oct 03, 2017 12:47PM EDT
After you publish an achievement, we recommend logging into your Merit account to view your Engagement Report. Merit has robust analytics built right in, making it easy to show how you're generating measurable attention for your institution.


Achievement snapshot

At the top of your engagement report you will find an Achievement Snapshot. This data summarizes your student activity as well as the activity of new audiences like family and friends:





Here you'll see some statistics about this achievement, including the total number of students involved, how many times your stories were viewed on Merit (total page views) and how many times your audience interacted with this achievement (total actions).

 
  • Total Actions: the combined total of students visiting their page, sharing content or making changes to their Merit pages as a direct result of this achievement 

Merit makes it easy to share engagement reports with colleagues, leadership, and internal stakeholders that do not have a Merit account. Clicking on the "Share" link in the upper right corner of your engagement report will open up a light box:


 


Social Media

Merit captures the social media actions for each achievement you publish. This data is organized in a easily consumable format. With one quick scan you can measure social sharing and audience activity in social networks like Facebook, Twitter, LinkedIn, and more:





Student Engagement

Your engagement report provides details about how this story performed on Merit. Here you will information about how many students claimed or customized their Merit page as a result of this achievement. 





Your engagement report also shows you the open and click-through rates for both students and parents.

 
  • Open Rate: The percentage of recipients who opened the achievement email
  • Click-through Rate: The percentage of recipients followed a link in the achievement email and viewed the story online

High Schools

If this achievement was sent to high schools, Merit will provide you with a snapshot of the high schools you're connecting with. It's important to note that high schools receive digest emails every Sunday, so it may take a few days for them to see the email. 





Media

If this achievement was sent to the media as press releases, Merit summarizes these deliveries in the local media section of your engagement report:





Local Government

If this achievement was also emailed to local government representatives, you'll see information about those connections at the bottom of your engagement report. 


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