Support Center

Engagement Analytics

Last Updated: Apr 18, 2017 10:04AM EDT
The student/social media engagement page in Merit gives you visibility, insight, and analysis into how students and their audiences engage with the content you create. To see this information, click on the Students tab and then on Engagement

The engagement page is broken up into separate tabs for student activity and social media. You can navigate between the two tabs using the buttons in the top right corner of your screen.


Student Activity

The Student Activity tab offers statistics about how your students are interacting with Merit over a time period of your choosing




Here you'll see the following details:

 
  • Student Stories: Total number of stories you published to student pages
 
  • Page Views: The total number of page views for those student stories
 
  • First Time Logins: The number of students who logged into Merit for the first time during the chosen date range
 
  • Merit Page Changes: The number of changes your students made to their Merit pages 
 
  • Student Open Rate: The average email open and click-through rates for your students 
 
  • Parent Open Rate: The average email open and click-through rates for parents 


Social Media

The Social Media tab offers statistics about how your students are sharing their Merit achievements on their social networks. 





Here you'll see the following details:
 
  • Shares: The total number of reported shares, likes and comments across Facebook, Twitter, LinkedIn and email
 
  • Impressions: The estimated number of times your stories have been viewed across Facebook and Twitter 
 
  • Facebook: The number of times your stories were liked, shared and commented on in Facebook
 
  • LinkedIn: The number of times your achievements were auto-posted to students LinkedIn pages
 
  • Twitter: The number of times your stories were shared on Twitter
 
  • Other: The number of times your stories were shared by email or Tumblr

More clarification about Facebook and Twitter impressions

Facebook no longer provides detailed statistics about posts, likes or shares. Instead, they only offer one number: the sum of all of these activities combined. To estimate a total number of Facebook impressions, Merit multiplies this number by the median number of Facebook friends.

To determine a number of Twitter impressions, Merit uses the number of times your stories were shared there and multiplies that number by the number of followers for each user.

Merit combines the above Facebook and Twitter impressions to provide an estimated total Impressions number. 
 

Contact Us

help@readmedia.com
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