Your achievement title and summary appears on the public landing page for the achievement you are publishing and on your institutional Merit page, as well as various other places the story will be shared. They should act as a brief introduction to your achievement and the students who are recognized for it:
BEST PRACTICES FOR WRITING YOUR TITLE AND SUMMARY:
Use a generic title: Your Merit titles should be written differently than a press release headline. Write something like "Spring 2016 Dean's List" or "2016 Men's Basketball Team" in place of the more wordy "State University Students Named to Spring 2016 Dean's List". Think of your title as a bullet on your school's Merit page.
Keep your summary brief: Your summary should be no longer than two or three sentences. Merit summaries have a 1,000 character limit, but allow you enough space for some context about your achievement. There's room for an introductory sentence and one or two sentences of additional details.
Don't write it as a lead in: Avoid beginning your summary with a phrase like "The following students were..." Because summaries may also appear on student pages, you should instead open with something like this: "State University congratulates students named to the Spring 2016 Dean's List."
Your title and summary will sometimes tell the whole story. In fact, you don't need to write anything else if you don't want to. If you choose the badge-only achievement option while publishing your story, your title and summary will appear on individual student pages.