Parents want to see their kids' successes recognized at college. Merit helps keep them in the loop. When sending an achievement, you can also notify the student's parent(s) by email, letting them share the good news across their social circles as well.
To incorporate parent emails, simply add a column for them into any spreadsheet you plan to upload. Here's an example of a spreadsheet with a "Parent Email" column:
Note: If a student has multiple parent email addresses, put them both in one column separated by commas.
After uploading a spreadsheet you will see an "Any parent email addresses?" section at the bottom. There you will just want to check the box next to the column containing parent emails:
This will ensure that, going forward, these email addresses are associated with the student. Their parents will be notified of the student's achievement regardless of whether their emails are part of the spreadsheet you're using for that particular accomplishment.
Here's an example of what an email to a parent looks like: