To begin writing a news release, just go to the "Newsroom" tab and click the "Send Press Release" button. You will then enter the press release workflow:
Add images or other attachments
Photos make press releases stand out (both in newsrooms and on Merit). You can add up to three attachments to your press release:
After attaching your images, you will select the audience for your press releases. You can choose to either build a list on the fly or use one of your previously built Newsroom distribution lists.
You can also add other types of documents, like PDFs, videos (mp4, MOV, etc...)
While sending a press release, you can target three areas on the fly. If you need to reach a larger area, you will want to build a distribution list prior to sending your press release.
Option 1: Build a list
Your most recently used locations will appear here for easy access, but you can enter then name of any US city or county to create a highly targeted media list:
Note: You can preview media recipients in your selected area by clicking on the "Preview List" button. Doing so will open up a pop-up window:
Option 2: Use a pre-built distribution list
Any of the distribution lists you've previously built inside your account will be available to you while sending a press release:
Share your story on social media
You can automatically post your press release to any of the social media accounts that are linked to your school's Merit page:
You will then be able to review your story and choose when it should be released to the media:
Preview your press release
There are three options at the bottom of the preview screen:
- Save as Draft - will move this press release to your Newsroom Drafts folder. You can then go back to it at a later time.
- Send Immediately - will begin delivering your press releases to your chosen contacts right away
- Schedule for Later - Allows you to release your story on a day and time of your choice
Note: Selecting the "Schedule for Later" option will open up a pop-up window to with dropdown boxes for setting the date and time that this story will be released: