Build a Distribution List
Here's an interactive tutorial for the visual learners
While sending a press release in Newsroom, you can choose to either add a location on the fly or use one of the previously built distribution lists inside your account. Building a distribution list in advance lets you choose your media recipients more carefully or build lists that cover a larger geographic area.
You can choose multiple cities and counties to make up your distribution list. When you add a location, the media contacts from that area will appear in the center of your screen:
After saving your distribution list, you will be able to choose it at any time while sending a press release.