Engagement Analytics

The engagement page in Merit gives you visibility, insight, and analysis into how students and their audiences engage with the content you create. To see this information, click on the Students tab and then on Engagement. 

The engagement page is broken up into separate tabs for student activity and social media. You can navigate between the two tabs using the buttons in the top right corner of your screen.

Student Activity

The Student Activity tab offers statistics about how your students are interacting with Merit over a time period of your choosing. 



Here you'll see the following details:
 

• Student Stories: Total number of stories you published to student pages

• Page Views: The total number of page views for those student stories

• First Time Logins: The number of students who logged into Merit for the first time during the chosen date range

• Merit Page Changes: The number of changes your students made to their Merit pages 

• Student Open Rate: The average email open and click-through rates for your students 

• Parent Open Rate: The average email open and click-through rates for parents 

Social Media

The Social Media tab offers statistics about how your students are sharing their Merit achievements on their social networks.  




Here you'll see the following details:
 

• Shares: The total number of reported shares, likes and comments across Facebook, Twitter, LinkedIn and email

• Impressions: The estimated number of times your stories have been viewed across Facebook, Twitter and LinkedIn

• Facebook: The number of times your stories were liked, shared and commented on in Facebook

• LinkedIn: The number of times your stories were shared on LinkedIn

• Twitter: The number of times your stories were shared on Twitter

• Other: The number of times your stories were shared by email or Tumblr