Media Monitoring Analytics

Media monitoring analytics for your account are available by going to the Mentions menu, and then selecting Analytics. 


IN THIS ARTICLE:

For explanations of each section of your media monitoring analytics, click on the links below:

News mentions by date graph

The news mentions by date graph allows you to visualize how many times your media monitoring keywords have been mentioned in the news over a particular date range. Your account keywords are listed below the graph, and can be selected and deselected to manipulate the graph. 

This graph is useful for visualizing what account keywords are returning the most media mentions over time, and also to see increases and decreases in the amount of media mentions over time. 

Page Filters

The page filters allow you to filter your media monitoring analytics according to a range of variables including:

  • News sources: Filters the analytics page by a particular news source
  • News source categories: Filters the analytics page by a news source category or topic 
  • Date range: Filters the analytics page by date
  • Trashed clips: Determines if your trashed (deleted) media mentions should be included in analytics results
  • Sentiment: Filters the analytics page so that only media mentions of a certain sentiment are analyzed (positive, negative, neutral etc...)

News Sources Filter

The news sources list shows you all the news sources your keywords appeared in over the date range selected for the page. Clicking on a news source will filter the analytics report for that news source only. 

News source categories filter

This option filters your news mentions by category for the date range that has been selected for the page, and displays corresponding analytics for those news mentions. 

Categories include media type, such as newspapers, radio, and television, as well as genres, such as sports, technology and more. 

Date range filter

Use this tool to filter your media mentions by date. The analytics for the corresponding media mentions will adjust on the page accordingly. Selecting the checkbox for "include trashed?" will factor in media mentions that you have trashed (deleted) from your inbox. 

Sentiment filter

Use this tool to filter your media mentions by their sentiment. (Positive, negative, mixed, or neutral). The analytics for the corresponding media mentions will adjust on the page accordingly. 

Sentiment Analysis

This graph shows the overall sentiment of your media mentions for the date range selected for the page. Sentiment is determined by scanning the content of the story and assigning a tone based on the content. 

  • Positive: Suggests that the overall tone of content is favorable
  • Negative: Suggests that the overall tone of content is negative
  • Mixed: Suggests that the overall tone of content is mixed
  • Neutral: Suggests that the overall tone of content is neutral

*Sentiment, while determined by artificial intelligence, can be manually changed for each media mention if desired. 

Reach and engagement

This section shows the following:

  • Sum of all daily visitors to news sources mentioning your keywords 
  • Sum of all daily page views for news sources mentioning your keywords
  • Sum of the estimated number of times that stories mentioning your keywords were shared across social media. (Facebook & LinkedIn)

Ad Equivalency

Ad Equivalency is a statistic that attempts to measure the value of media coverage that you have received, by comparing it with the cost that it would take to advertise on those websites or platforms. 

Merit estimates your ad equivalency in 2 ways. 

Web Ad Equivalency Value (AEV): This is an estimated value that is calculated by using your Web CPM value (configured in Merit settings), combined with an estimation of each website's daily page views. 

Social Ad Equivalency Value (AEV): This is an estimated value that is calculated by using your Facebook/LinkedIn CPM value (configured in Merit settings), combined with the estimated number of impressions those stories generated in social media. 

News sources

This graph shows you your top news sources for the date range that is selected for the page. 

News source categories

This graph shows you your top news source categories for the date range that is selected for the page. Categories include media type, such as newspapers, radio, and television, as well as genres, such as sports, technology and more.

Share of voice vs. peers graph

The share of voice vs. peers graph appears if you have set up peer monitoring for your account. Peer monitoring allows you to monitor media mentions of other institutions that are important to you. 

The share of voice graph shows a visual of the amount of media mentions for your institution's name versus those of your peers over time. 

Mentions table

This table shows you a list of all your media mentions for the date range selected for the page. You can download a .csv file of all your media mentions by clicking on the button below the table. 

CSV Export:

The .csv export contains the following details:

  • Published: Date story was published
  • Title: Title of story
  • Story URL: URL of story
  • Social Shares: Amount of social shares
  • Social Media AEV: The social media AEV for the story 
  • Sentiment: The sentiment of the story
  • Source: The website the story appeared on
  • Source URL: The url of the website the story appeared on
  • Source Categories: The type of media organization
  • Source Daily Visitors: The estimated amount of daily visitors to that news source's website
  • Source Daily Page Views: The estimated amount of daily page views for that news source's website
  • Web AEV: The web AEV for the story
  • Keywords: The keywords responsible for finding that story 
  • Action: Action taken on the story (if applicable)
  • Action Details: Action taken on the story (if applicable)

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