Ad Equivalency Values
About CPM Values
Wikipedia describes CPM as follows: "Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, mille means one thousand), is a commonly used measurement in advertising. It is the cost an advertiser pays for one thousand views or clicks of an advertisement." Article here.
Your default CPM values are automatically configured in your Merit settings as shown below, but you may change these values as desired.
Viewing Ad Equivalency Value for a News Mention:
Start by clicking on a news mention in your inbox to view its details.
In the example below, the Social AEV is $284.79. The ad equivalency value is $1,750.25.
- Social Ad Equivalency Value (AEV) = Number of estimated impressions in Facebook/LinkedIn multiplied by your Facebook/LinkedIn CPM value then divided by 1000.
- Web Ad Equivalency Value (AEV) = Number of estimated daily page views for the website multiplied by your Web CPM value then divided by 1000.
About Estimated Impressions
- Facebook impressions are calculated by multiplying the number of times a story was shared in Facebook by the average friend count for Facebook users.
- LinkedIn impressions are calculated by multiplying the number of times a story was shared in LinkedIn by the average number of connections for a LinkedIn user.