This page provides an outline for how to build a Merit achievement about students participating in esports leagues. In order to personalize the achievement for your students you will need to prepare a spreadsheet of student data to use as placeholders throughout the achievement. Here are the placeholders used in this story:
- FIRST NAME*
- LAST NAME*
- HOMETOWN*
- ZIP CODE*
- EMAIL ADDRESS*
- MAJOR
- CLASSIFICATION - The student's year in school (eg. freshman, sophomore)
*= Data required by Merit
Achievement Title & Summary
Your achievement title and summary will be used for the online version of your story and shared across social media. They will also appear on your school's Merit page.
Your summary should act as a comprehensive overview of the achievement. After your summary, readers will see a list of students who are part of the story.
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Achievement Title: MU CyBadgers Kick Off 2026 Season Achievement Summary: Esports — video games as competitive sport — have become a big deal for more than 170 universities fielding teams across North America. Merit University's teams have a coaching staff and uniformed squads playing in leagues based on three popular games: “Overwatch 2,” “League of Legends” and “Rocket League.” The CyBadgers play their matches at a dedicated esports arena, a large space filled with row upon row of computer stations. |
Individual Story
Your Merit achievement will create personalized online stories for each of your students. Throughout this story you will insert placeholders for the data from your spreadsheet. These placeholders are in [BRACKETS] in the text below.
This version of your story can also be sent to newspapers interested in just one student. Merit will automatically turn it into an individual press release for you and add your saved boilerplate.
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Headline: [FIRST NAME] [LAST NAME] Joins Merit University's CyBadgers Esports Team Body: [FIRST NAME] [LAST NAME], of [HOMETOWN], a [CLASSIFICATION] majoring in [MAJOR], joins Merit University's CyBadgers esports team. MU's highly rated CyBadgers squad holds tryouts with recruits and returners already on the roster, competing for only a few available spots. Esports — video games as competitive sport — have become a big deal for more than 170 universities fielding teams across North America. Merit University's teams have a coaching staff and uniformed squads playing in leagues based on three popular games: “Overwatch 2,” “League of Legends” and “Rocket League.” The CyBadgers play their matches at a dedicated esports arena, a large space filled with row upon row of computer stations. |
Note: The spreadsheet used in this sample story includes a placeholder for the student's year in school (eg. freshman, sophomore).
Group Press Release
This is the version of your press release that will be sent to newspapers interested in multiple students from your spreadsheet. It's a local story that will include a list of only the students from a paper's coverage area.
Your group press release will have an opening, repeating and closing section. The opening and repeating sections will be the same for every newspaper. The repeating section will contain all of your placeholders and will be the only part of the press release that varies from paper to paper. Use the last sentence of your opening to introduce your list of students.
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Headline: Local Students Join Merit University's CyBadgers Esports Team Opening: Merit University's highly rated CyBadgers squad held tryouts with recruits and returners already on the roster, competing for only a few available spots on MU's CyBadgers esports team. The following local students made the team: Repeating: [FIRST NAME] [LAST NAME], of [HOMETOWN], a [CLASSIFICATION] majoring in [MAJOR]. Closing: Esports — video games as competitive sport — have become a big deal for more than 170 universities fielding teams across North America. Merit University's teams have a coaching staff and uniformed squads playing in leagues based on three popular games: “Overwatch 2,” “League of Legends” and “Rocket League.” The CyBadgers play their matches at a dedicated esports arena, a large space filled with row upon row of computer stations. |
Note: Merit will automatically add your saved boilerplate to the closing section of your group press release.
Add Images and Publish
Achievements are at their best with images included. If possible, include a photo with your story. Get a picture of the achievement in action or a group shot of the students involved. If you're unable to include a photo, instead consider using a school or department logo. The image(s) you choose will appear on your online stories and also go to media recipients.
Use this template as inspiration to publish your next achievement. Log into your Merit account here. If you’re looking for more details on how to build this template into the Merit achievement workflow you can follow the step by step tutorial here.